We Help Brands Reach the Full Potential of Influencer Marketing

 
 

We are a team of influencer strategists, technologists, data scientists, and operations professionals. Over the last year, we have activated over 75,000 influencers and creators to publish more than 6,500 pieces of collaborated content per month.

We breathe life into each influencer partnership and welcome brands and agencies to partner with us in one of two ways — through ACTIVATE Studio, where we provide full white-glove influencer marketing services, or through the ACTIVATE Platform, where marketers can have direct, self-serve access to our technology, data, and influencer network.

We Are the Original Influencer Marketing Company

 
 

We’ve come a long way since our inception. Our story began in 2007, long before the term ‘influencer’ gained popularity, when we launched BLOGLOVIN’, an online platform and community for creators, tastemakers, and their most avid fans. Through BLOGLOVIN’, we learned all about emerging creators, what makes content compelling and engaging, and how to run influencers partnerships at scale to fuel our own growth. Today, we have over 12 million registered global users engaging with content on our platform.

As the platform continued to grow, brands and marketers would eventually catch on to the power of these creators and begin leveraging the BLOGLOVIN’ platform to find influencers and reaching out to us for help in building partnerships with them. 

We formally launched the ACTIVATE technology platform in 2014 to help our team and our partners to run these influencer collaborations more efficiently. From there, the rest is history.

 

In the Press

 

EMARKETER July 2018 How to Use Influencers Throughout the Marketing Funnel

INC July 2018 How Clorox uses influencers to stay relevant and grow its social engagement

PERFORMANCEIN July 2018 Marketers to Increase Influencer Marketing Budgets

EMARKETER June 2018 Influencer Marketing Is Still Influential

ADWEEK June 2018 Instagram Users Can Now Shop Without Ever Leaving Brands’ Stories

MEDIAPOST June 2018 Instagram Debuts IGTV, Channels Created By Users

PYMTS June 2018 Brands Stretch Their Legs Online

ENTREPRENEUR June 2018 Influencer Marketing Isn't Just for Fashion, Beauty and Food Anymore.

PRNEWSWIRE May 2018 ACTIVATE Launches ACTIVATE Discover for Streamlined Influencer Selection

ADWEEK May 2018 How Influencer Marketing Is Fueled by an Age-Old Social Theory

BUSINESS OF FASHION April 2018 Power Moves: Bloglovin’ names CEO to spearhead company rebrand

WWD April 2018 Kamiu Lee Named CEO of ACTIVATE

TECHCRUNCH April 2018 Bloglovin’ becomes Activate and names Kamiu Lee as its new CEO

RETAIL TOUCHPOINTS April 2018 Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features

PR DAILY March 2018 5 Tricks For Boosting Influencer Marketing Efforts

ENTREPRENEUR December 2017 The Road Ahead for Influencer Marketing: 2018 and Beyond

MOBILE MARKETING WATCH December 2017 Why Brands Should Leverage Sponsored Instagram Polls

ADWEEK December 2017 How Influencers and Brands Can Steer Clear of the FTC

ADWEEK August 2017 Using Digital Influencers to Drive Shopper Marketing Strategy

ADWEEK June 2017 Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

WWD March 2017 Influencer Campaigns Becoming More Essential to Brand Marketing