Reaching Young Millennials & Gen Z Via 200+ Nano & Micro Influencers

On a mission to reach women aged 18-24 from January to May, Tinder turned to ACTIVATE to plan, execute, and amplify a high volume influencer program designed to personify the brand’s campaign messaging “Single Not Sorry.” ACTIVATE Studio identified and partnered with 300 qualified nano and micro influencers to partner with the brand through an array of Instagram in-feed content and Instagram Stories, selecting top performing content for amplification.

Notable Metrics

 

13.1M+

Total Impressions, 61% over
benchmark of 8M

$19

Program CPM, 30% more effective than $30 benchmark

84%

“Positive” & “Consideration” Audience Sentiment

10.09%

Program Avg. Instagram In-Feed Post Engagement Rate +3x Higher than 3% benchmark

Download the case study to see the full campaign recap

 

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