Seasonal Sales: Levi’s Black Friday

Building Brand Awareness + Driving Conversions

ACTIVATE and Levi’s collaborated with 7 diverse lifestyle influencers to style Levi’s in various looks. From Day to Night in Levi’s to How to Wear a Full-Denim Levi’s Look, influencers leveraged campaign hashtag #LiveInLevis to highlight Levi’s jeans as a staple piece for any wardrobe. In addition to building brand awareness and showcasing their unique personal style, influencers drove audiences to shop directly through custom content for the Levi’s 40% off Black Friday Sale.

Challenge

— Educate consumers about Levi’s product offering, differentiation, and value in an accessible way 

— Position Levi’s jeans as the must-have denim staple piece for a diverse range of consumers 

— Drive qualified traffic directly to Levi’s brand site for Black Friday sale opportunity 

Solution

— Partnered with 7 US high-quality lifestyle influencers through ACTIVATE’s influencer technology to produce 17 pieces of compelling custom content that highlighted the versatility of Levi’s jeans

— Through Blog posts, Instagram posts, Instagram Stories and Swipe Ups, ACTIVATE not only generated brand awareness, but also drove significant click traffic to the Levi’s retail site

— All influencers leveraged a Black Friday Sale promo code to incentivize followers to shop directly from stories, or to refer back to the site later and use the discount 

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