Driving Seasonal Sales: Levi’s Black Friday

ACTIVATE and Levi’s collaborated with 7 diverse lifestyle influencers to style Levi’s in various looks. From Day to Night in Levi’s to How to Wear a Full-Denim Levi’s Look, influencers leveraged campaign hashtag #LiveInLevis to highlight Levi’s jeans as a staple piece for any wardrobe. In addition to building brand awareness and showcasing their unique personal style, influencers drove audiences to shop directly through custom content for the Levi’s 40% off Black Friday Sale.

Notable Metrics


Average Instagram Post Engagement Rate


Total Saves on Instagram Posts


Total Clicks to Levi’s from
Influencer Content


Average Sales Driven Per Influencer

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