100+ Pieces of Original Content to Support Fragrance Launch
ACTIVATE and Estée Lauder collaborated with 18 mid-tier sized influencers to generate brand awareness around their new fragrance, Beautiful Belle. Through Instagram static posts and Instagram stories with swipe-up going live over the course of several days, ACTIVATE drove engaged audiences to EsteeLauder.com to encourage direct purchase and inform audiences about the new scent.
Total Story Views
Total Actions Taken from IG Stories (Swipe ups, Clicks)
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