What Is Influencer Marketing: Exploring Types of Programs, Influencers, and Platforms

Before your first campaign gets underway, you must first understand the basics of influencer marketing. This portion of our guide explores the types of influencer programs, influencers, and influencer marketing platforms on the market today.

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The Types of Influencers, Social Media Platforms, and How to Work with Them

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Why You Should Leverage Technology for Influencer Marketing

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Influencer Marketing and Your Customer Journey

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Launching Your First Campaign: Determine Where, Who, and How Much

Learn about where you should launch your next campaign, the type of influencers that you should be activating, and how much it will cost you.

 How to Decide If an Influencer Is a Good Fit For Your Brand

How to Decide If an Influencer Is a Good Fit For Your Brand

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Which Social Media Platforms Are Relevant for Your Influencer Campaign?

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The Dollars and Cents of Influencer Pricing

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Deciding on Self-Serve or Managed Services for Your Influencer Program

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The Breadth and Depth of Influencers  

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KPIs: Measurement, Optimization, and Beyond

Understand everything about metrics. Determine how you will measure the success of your campaign and how to optimize results.

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The Data and Measurement Behind Successful Influencer Marketing

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Campaign Inspiration: Custom Collaborations Between Influencers and Brands

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Great! You’ve Run an Influencer Marketing Campaign— Now What?

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Our Research

With access to nearly 150K registered influencers and 10MM+ consumers on the BLOGLOVIN’ platform, alongside our experience running tens of thousands of campaigns for Brand and Agency clients, we are putting the pieces together to bring interesting insights to you as you strategize your next influencer marketing campaign!

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Discover how micro-influencers from all over the world work with brands to produce top notch, highly creative influencer marketing campaigns.

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In this new report, you’ll get a first-hand look at how 22,000+ digitally savvy women engage with influencers content.

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Learn which social channels have the highest following among micro-influencer verticles for when you’re developing your own influencer marketing programs.

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In this report, we spoke with 100+ marketing professionals to understand the current landscape of influencer marketing.

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Influencer Marketing FAQ

Answer your burning questions with our responses to brand’s and marketer’s most popular queries about influencer marketing.