We partner with brands and influencers to tell engaging and compelling stories across social media, at scale.

The combination of network, technology and strategy allows us to identify the influencers that truly align with your tribe and narrative -- by casting based on qualitative and quantitative factors, including audience demographics, content quality, engagement and comment sentiment, and an influencers’ real life relevancy — as demonstrated by micro-networks ranging from ‘Sneakerheads’, ‘Cool Moms’, and ‘Yogis and Vegans’, as well as the ability to cast talent based on real life relevancy factors: Key Life Moments, Video or On-Air Hosting Experience or Advocates/Caretakers for specific conditions.

Our partners range from brands, media companies, agencies, and of course, the influencers.

We are a team of influencer strategists, technologists, data scientists, and operations professionals. Over the last 12 months, through the power of our ACTIVATE technology and the depth and scale of our influencer relationships, we activated over 75,000 influencers and creators. These partnerships have given rise to collaborated content for top brands and agencies including:

 
Brooklinen   Driving consumers to purchase the Brooklinen’s new bedsheets collection

Brooklinen

Driving consumers to purchase the Brooklinen’s new bedsheets collection

Rock the Vote   Scaling a mission driven influencer program.

Rock the Vote

Scaling a mission driven influencer program.

 
Levi’s   Driving Consumers from Awareness to Conversion

Levi’s

Driving Consumers from Awareness to Conversion

Financial Services: Insurance   Driving targeted awareness by tapping into key life moments

Financial Services: Insurance

Driving targeted awareness by tapping into key life moments

Gwynnie Bee   Discovering, managing and tracking top influencers that increase brand awareness and engagement.

Gwynnie Bee

Discovering, managing and tracking top influencers that increase brand awareness and engagement.

 
Absolut Vodka   Testing Content Formats at Scale Through Influencers

Absolut Vodka

Testing Content Formats at Scale Through Influencers

STARZ   Generating awareness and creating excitement around the 5th Season premiere of ‘Power’

STARZ

Generating awareness and creating excitement around the 5th Season premiere of ‘Power’

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Want to learn how to turn influencers into the voice and distribution of your next campaign?
Download our case studies that include our work with New Balance, Aveda, and Girl Scouts USA.

I’ve been so thrilled with this partnership. I work with a lot of clients and agencies but the 360 nature of this campaign has really exceeded my expectations of both the brand and ACTIVATE’s influencer activation
— Rach Martino, Influencer
 

How We Partner with Brands and Agencies

We invite brands and agencies to partner with us in one of two ways—through ACTIVATE Studio, where we provide full white-glove influencer marketing services, or through our ACTIVATE Platform, where marketers can have direct, self-serve or API access to our technology, data, and influencer network.

 

 

STUDIO

Partner with our ACTIVATE Studio team to collaborate on innovative and data-driven programs that seek to deliver engaging content, strong consumer engagement, and measurable results.

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PLATFORM

Leverage ACTIVATE, our proprietary influencer technology platform to identify, manage, and report on scaled influencer programs with access to our ACTIVATE Studio team on an as-needed basis. API access available for Enterprise Partners.

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ACTIVATE is one of the most elite influencer marketing platforms out there, with the best analytics and a real opt-in influencer network
— Director of Client Services, Media Agency Partner

Find Creators That Align With Your Mission

 

Our opt-in network gives us direct access to the social media profiles and analytics of more than 150,000 influencers. With sophisticated search, filters and targeted micro-surveys, find your future ambassadors.

Our proprietary platform and network allows you to identify and vet creators based on criteria such as key life moments, personal experiences, retailer and brand affinity, psycho-graphic interests, audience demographics & geography and more!

 

 

Social Handshake

Social Handshake is a new way for marketers and influencers to build mutually strong relationships on the platform. At ACTIVATE, we take data and privacy very seriously. Influencers have control over who can see their full profile and can grant or deny access to brands when requested.

For brands and agencies, Social Handshake is a great opportunity to see which influencers are excited to work with you. When an influencer accepts your Social Handshake, your Collaboration opportunities will be given priority treatment and will be at the top of the influencer’s on the influencer dashboard.

Audience data

Our influencers connect their social accounts to ACTIVATE, so we're able to see their real audience demographics directly from the social platforms.

Engagement data

We're indexing millions of engagements everyday, making it possible for us find the influencers with the most engaged audience for your campaign.

Influencer reported data

We ask our network about their household income, where they shop, their education level, and more to help you make more informed decisions about the audience that's right for you.

We looked at 30 some odd different platforms before ACTIVATE. Prior to that we had spent so much money on different tools. There were always redundancies or inefficiencies. We needed one great platform that could do the most for us. We discovered ACTIVATE, which really sort of gave us the mecca of Influencer Marketing. Activate has a lot of pieces that we were outsourcing to many different platforms right within this one place. Its helped us manage many more campaigns with much more efficiency.
— President, Advertising Agency Partner

From Data to Actionable Insights

 

With access to nearly 150K registered influencers and 10MM+ consumers on the BLOGLOVIN’ platform, alongside our experience running tens of thousands of campaigns for Brand and Agency clients, we are putting the pieces together to bring interesting insights to you as you strategize your next influencer marketing campaign!

 

As Mentioned In

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ACTIVATE in the Press

VOGUE BUSINESS Mar 2019 Instagram Gets Official About Branded Content

BUSINESS OF APPS Mar 2019 ACTIVATE Expands Influencer Marketing Insight Tools

CNN Mar 2019 Influencers Reach to Instagram’s Big Outage: “It Was a Pain”

MOBILE MARKETING Mar 2019 Marketers Moving Away from Celebrities Towards Micro and Nano Influencers

ADWEEK Feb 2019 4 Necessary Components for Building an In-House Influencer Marketing Team

ADOTAS Feb 2019 Are Nano-Influencers the Future of Influencer Marketing?

CNN Feb 2019 Instagram-Worthy Rest Stop Offers Free Lodging, Laundry for Touring Musicians with a Catch

CHIEF MARKETER Jan 2019 3 Benefits of Activating Influencers Around Major Life Moments

GLOSSY Dec 2018 The 5 Biggest Beauty Shakeups of 2018

RETAIL TOUCHPOINTS Oct 2018 Insights into the Changing Influencer Landscape from COLLAB/18

ADWEEK Sept 2018 How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out

DIGIDAY Aug 2018 Influencer Marketing is Slowly Coming to IGTV Despite Lack of Big Hits

ADWEEK June 2018 Instagram Users Can Now Shop Without Ever Leaving Brands’ Stories

PYMTS June 2018 Brands Stretch Their Legs Online

ENTREPRENEUR June 2018 Influencer Marketing Isn't Just for Fashion, Beauty and Food Anymore.

PRNEWSWIRE May 2018 ACTIVATE Launches ACTIVATE Discover for Streamlined Influencer Selection

ADWEEK May 2018 How Influencer Marketing Is Fueled by an Age-Old Social Theory

BUSINESS OF FASHION April 2018 Power Moves: Bloglovin’ names CEO to spearhead company rebrand

WWD April 2018 Kamiu Lee Named CEO of ACTIVATE

TECHCRUNCH April 2018 Bloglovin’ becomes Activate and names Kamiu Lee as its new CEO

RETAIL TOUCHPOINTS April 2018 Influencer Marketing Playbook: Micro Influencers, Multi-Tier Campaigns & New Instagram Features

PR DAILY March 2018 5 Tricks For Boosting Influencer Marketing Efforts

ENTREPRENEUR December 2017 The Road Ahead for Influencer Marketing: 2018 and Beyond

MOBILE MARKETING WATCH December 2017 Why Brands Should Leverage Sponsored Instagram Polls

ADWEEK December 2017 How Influencers and Brands Can Steer Clear of the FTC

ADWEEK August 2017 Using Digital Influencers to Drive Shopper Marketing Strategy

ADWEEK June 2017 Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

WWD March 2017 Influencer Campaigns Becoming More Essential to Brand Marketing