Influencer Sampling Resulting in 100+ Pieces of Original Content
Harmless Harvest is on a mission to increase brand awareness and generate buzz around their coconut water in large cities across the U.S. They turned to ACTIVATE to identify, engage and manage a combination of paid and sampling influencers, providing valuable brand education to consumers. ACTIVATE identified influencers in multiple target markets to highlight Harmless Harvest coconut water as their go-to drink to hydrate after a workout and mix within recipes.
Notable Metrics
21.3K+
Total Instagram Posts Engagement
To-Date
5.20%
Average Instagram Post Engagement
70%
Posting Rate from Sampling Influencers
58.4%
Comments Showing “Positive” Sentiment Towards Sampling Posts
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