REPORT

ACTIVATE interviewed more than 110 marketing professionals focused on the influencer marketing space to gauge their views on the most topical discussions in the world of influencer marketing today.

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A step-by-step guide to strategizing, organizing, and launching your first influencer collaboration.

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ACTIVATE interviewed more than 800 global social media influencers and 100 marketing professionals to compare and contrast their views on the happenings in the influencer industry today.

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Global micro-influencers give us an inside look at who they and their audiences are, what they like, and the best ways for brands to work with them.

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Based on the analysis of responses from over 20,000 digitally savvy women worldwide, we looked at how and why women engage with influencer content and what this means for brands.

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Based on the analysis of data from 2,500 US-based micro-influencers’ Activate profiles to show which social channels (blogs, Facebook, Twitter, Instagram, and Pinterest) are most popular across six key verticals:

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INFLUENCE BLOG

Featured

Dec 16, 2021

Automate your influencer content discovery with Activate’s content library

Dec 16, 2021

When it comes to driving sales and conversion or boosting reach and impressions, influencer-generated content (IGC) pays dividends.

Dec 16, 2021

Dec 10, 2021

How marketplaces help you create and support powerful influencer partnerships

Dec 10, 2021

When influencers and brands set out to find partnerships that will provide value, the process can be daunting.

Dec 10, 2021

Nov 22, 2021

Influencer marketing trends from 2021 you need to watch

Nov 22, 2021

As consumers remained tethered to their computers (thank you, Delta variant) for working, shopping, and socialising in 2021, online influencers retained their vital role as trusted voices and go-to resources. That kept influencer marketing squarely in the high-priority column for brands, and spend in the channel is expected to reach $15B in 2022.

Nov 22, 2021

Instagram democratizes Stories with link stickers for everyone

Nov 22, 2021

Instagram is a leading platform for influencers and partnership marketing. One serious problem with the site for many influencers, however, is that those with fewer than 10,000 followers were not able to access tools for creating affiliate links.

Nov 22, 2021

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CASE STUDIES