When it comes to driving sales and conversion or boosting reach and impressions, influencer-generated content (IGC) pays dividends.

When influencers and brands set out to find partnerships that will provide value, the process can be daunting.

As consumers remained tethered to their computers (thank you, Delta variant) for working, shopping, and socialising in 2021, online influencers retained their vital role as trusted voices and go-to resources. That kept influencer marketing squarely in the high-priority column for brands, and spend in the channel is expected to reach $15B in 2022.

Instagram is a leading platform for influencers and partnership marketing. One serious problem with the site for many influencers, however, is that those with fewer than 10,000 followers were not able to access tools for creating affiliate links.

As consumers remain tied to their screens for working, shopping, and socializing in 2021, social media creators and influencers have reinforced their integral role as authentic, trustworthy voices for commerce-based information.

Retailers are flocking to Shopify as a streamlined path to ecommerce, and now it’s a snap for Shopify merchants to connect their stores to Activate, impact.com’s end-to-end influencer marketing solution.

If you want to know where the influencer industry is headed and what drives influencers to succeed (or up a wall), you go straight to the source. Here, that source is California-based content creator Kinya Claiborne.

The past year has been a challenging time for mental health. Uncertainty, unemployment, and isolation all make it hard to feel good.

Keeping up with the latest influencer marketing trends can be overwhelming. If you’re tired of scrolling through how-to articles on the subject, maybe it’s time to shake things up.

Video marketing is a successful strategy for capturing audiences and driving conversions. In fact, as much as 87 percent of video marketers reported that video provided a positive return on investment (ROI) in 2020.

A global pandemic has been one of the most prominent societal changes affecting the way we seek out human connection, as a result; the way audiences use social media is changing.

Activate has coupled up with partnership automation platform Impact.

We're excited to announce the launch of ACTIVATE's Agency Experience. This new experience will introduce the ability to segment influencer marketing programs by brand as well as provide agency clients with access to unique dashboards.

ACTIVATE is excited to introduce our newest feature, Tasks! Tasks are an efficient way to create a detailed scope of work within our Collaboration Tool.

While COVID-19 has created a multitude of challenges for brands over the past few months, the ability to sell products online and market them via social media has been a stopgap for the anticipated loss of revenue attributed to brick-and-mortar closures.

As we shift into a new, socially-distanced normal, entire industries are experiencing rapid change and disruption. The ACTIVATE team is observing and analyzing the changes happening across the influencer marketing landscape, translating our observations into partnership considerations.

ACTIVATE is thrilled to announce that our platform now integrates with TikTok and Twitch, empowering our clients to work with creators from these emerging influencer channels.

During these uncertain and challenging times, uplifting stories offer a breath of fresh air. Brands are moving quickly to do their part in contributing to the greater good and well-being of their customers during this crisis, both locally and nationally, with the hope they can put a little more positivity into a world.

To Millennial consumers, trade shows seem like old school functions with little relevance to their customer journey. Historically, a trade show had a strictly B2B function.

This week, ACTIVATE, is joined by a very special guest. We welcome a piece from Tim Gleason, Business Development and Partnerships at Lumanu, a leader in influencer marketing content amplification.

Technology has become core to the influencer marketing industry, with 57% of marketers leveraging some form of technology to run their influencer programs in-house, and another 18% letting us know that their influencer marketing agency uses a technology.

Seed is changing the game in supplements and influencer marketing. The emerging DTC brand is pioneering the field in synbiotics (pre and probiotics).