Our story began in 2007, long before the term ‘influencer’ gained popularity, when we launched BLOGLOVIN’, an online platform and community for creators, tastemakers, and their most avid fans. Through BLOGLOVIN’, we learned all about emerging creators, what makes content compelling and engaging, and how to run influencers partnerships at scale to fuel our own growth. Today, we have over 12 million registered global users engaging with content on our platform.
As the platform continued to grow, brands and marketers would eventually catch on to the power of these creators and begin leveraging the BLOGLOVIN’ platform to find influencers and reaching out to us for help in building partnerships with them.
We formally launched the ACTIVATE technology platform in 2014 to help our team and our partners to run these influencer collaborations more efficiently.
In August 2020, ACTIVATE was acquired by Impact, the global leader in partnership automation. By joining forces, we can drive this new stage of growth in the influencer industry.