ACTIVATE interviewed more than 110 marketing professionals focused on the influencer marketing space to gauge their views on the most topical discussions in the world of influencer marketing today.
A step-by-step guide to strategizing, organizing, and launching your first influencer collaboration.
ACTIVATE interviewed more than 800 global social media influencers and 100 marketing professionals to compare and contrast their views on the happenings in the influencer industry today.
Global micro-influencers give us an inside look at who they and their audiences are, what they like, and the best ways for brands to work with them.
Based on the analysis of responses from over 20,000 digitally savvy women worldwide, we looked at how and why women engage with influencer content and what this means for brands.
Based on the analysis of data from 2,500 US-based micro-influencers’ Activate profiles to show which social channels (blogs, Facebook, Twitter, Instagram, and Pinterest) are most popular across six key verticals:
The Types of Influencers, Social Media Platforms, and How to Work with Them
Influencer Marketing and Your Customer Journey
How Brands & Agencies Leverage Our Platform & ACTIVATE Studio
Tapping into Studio as a Service to power “always on” influencer engagement
See Case Study