RESEARCH

ACTIVATE interviewed more than 110 marketing professionals focused on the influencer marketing space to gauge their views on the most topical discussions in the world of influencer marketing today.


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A step-by-step guide to strategizing, organizing, and launching your first influencer collaboration.

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ACTIVATE interviewed more than 800 global social media influencers and 100 marketing professionals to compare and contrast their views on the happenings in the influencer industry today.

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Global micro-influencers give us an inside look at who they and their audiences are, what they like, and the best ways for brands to work with them.


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Based on the analysis of responses from over 20,000 digitally savvy women worldwide, we looked at how and why women engage with influencer content and what this means for brands.


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Based on the analysis of data from 2,500 US-based micro-influencers’ Activate profiles to show which social channels (blogs, Facebook, Twitter, Instagram, and Pinterest) are most popular across six key verticals:

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INFLUENCE BLOG

The Dollars and Cents of Influencer Marketing

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What Brands Consider Most When Vetting Influencers

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The Types of Influencers, Social Media Platforms, and How to Work with Them

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Influencer Marketing and Your Customer Journey

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Why You Should Leverage Technology for Influencer Marketing

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3 Tried and True Influencer Collaborations

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PRODUCT UPDATES

New: Influencer Relationship Management

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New: Find Key Content Creators through #Hashtag Discovery

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New: Introducing Influencer Lists 2.0

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CURATED LISTS

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Pride Month is Here: Follow Along with these Epic LGBTQ Content Creators

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Rosé Season is Officially Here: Check out these 20 Influencers that Love Wine

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75 Influencer Nomads to Check Out Before Planning your Next Big Trip

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CASE STUDIES

How Brands & Agencies Leverage Our Platform & ACTIVATE Studio

Harmless Harvest

Tapping into Studio as a Service to power “always on” influencer engagement

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Brooks Brothers

Activating high-quality niche influencers for national product launch

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Levis

Driving consumer from awareness to conversion

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Estée Lauder

Premium content creation to support fragrance launch

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