Testing Content Strategy with 50 Micro Influencers

ACTIVATE and Absolut Vodka collaborated with 50 micro lifestyle influencers to foster brand awareness around Absolut’s new No-Sugar-Added Grapefruit Vodka. Through a variety of Instagram content formats ranging from videos to styled product shots, influencers created their own cocktails and sparked excitement and inspiration around Absolut’s new spirit launch. All influencers leveraged campaign hashtag #NoSugarCoating as a play-on-words to highlight the ingredients, and the ease of using the vodka.

Notable Metrics


Average Static Post Engagement Rate


Instagram Static Post Impressions

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