Harnessing Global Influence Through Live Experiences

Barilla, a global pasta brand & ACTIVATE collaborated with 31 food and lifestyle influencers from around the world to promote and draw attention to the Pasta World Championship in Milan. 29 influencers attended the 2 day event and captured content of the participating chefs, dishes, and décor of the event live on their Instagram feed. Influencers created IG static, IG story, and blog posts to highlight the Pasta World Championship and the brand. 

Notable Metrics



Total Pieces of Content Live


Instagram Static Impressions


Average Instagram Post
Engagement Rate


Average “Positive” Sentiment
Across All Posts

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