Activate Studio’s sizzling strategy more than doubled engagement for BBQGuys
BBQGuys is a major online retailer for all things grill-related. With its diverse array of recipes, kitchen tools, grill equipment, and other offerings, the brand wanted to partner with various influencers to share what made them #BornToGrill.
The company’s vision was to work with creators whose content would present unique photo opportunities for the brand and create new user-generated content that could become brand assets. For expertise, contracting, and casting, BBQGuys partnered with Activate Studio as an extension of its internal influencer team.
Activate Studio connected BBQGuys with influencers whose personal storytelling could offer a fresh viewpoint, atypical of the brand’s suburban backyard consumer. Think grilling against the New York City skyline or on-the-go with a camper grill.
Notable Metrics
636K
Combined influencer reach added
311K+
Organic impressions generated
5.5%
— 2X+ More engagement rate than benchmark
““The content created for our #BornToGrill campaign with Activate was exactly what we were looking for from a brand-building perspective. Thanks to the thorough casting process we were able to find and work with influencers that created positive conversations around the grilling and outdoor lifestyle.” ”
Download the case study to read the full campaign