Product Launch: Brooklinen

ACTIVATE and Brooklinen collaborated with 12 lifestyle influencers to foster brand awareness around Brooklinen, and drive consumers to ultimately purchase the brand’s new bedsheets collection. Brooklinen received 24+ pieces of high quality influencer custom content for repurpose on Brooklinen’s own social channels.

Challenge

— Educate consumers about Brooklinen’s product offering, differentiation, and value in an accessible way 

— Drive qualified traffic directly to Brooklinen brand site for purchase

Solution

— Partnered with 12 US high-quality lifestyle influencers through ACTIVATE’s influencer technology to produce compelling custom content that highlighted the new collection

— Through Instagram posts, Instagram Stories and Swipe Ups, ACTIVATE not only generated brand awareness, but also drove significant click traffic to the Brooklinen retail site

— All influencers leveraged their own unique promo codes to incentivize followers to shop directly from stories, or to refer back to the site later and use the influencer’s discount 

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The team at activate was very responsive - always available to answer any questions we had. They provided us with quality influencers who we hope to work with again in the future. Great overall experience!
— Community & Content Team, Brooklinen, October 2018
 
 
 

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