Product Launch: Brooklinen

ACTIVATE and Brooklinen collaborated with 12 lifestyle influencers to foster brand awareness around Brooklinen, and drive consumers to ultimately purchase the brand’s new bedsheets collection. Brooklinen received 24+ pieces of high quality influencer custom content for repurpose on Brooklinen’s own social channels.

Challenge

— Educate consumers about Brooklinen’s product offering, differentiation, and value in an accessible way

— Drive qualified traffic directly to Brooklinen brand site for purchase

Solution

— Partnered with 12 US high-quality lifestyle influencers through ACTIVATE’s influencer technology to produce compelling custom content that highlighted the new collection

— Through Instagram posts, Instagram Stories and Swipe Ups, ACTIVATE not only generated brand awareness, but also drove significant click traffic to the Brooklinen retail site

— All influencers leveraged their own unique promo codes to incentivize followers to shop directly from stories, or to refer back to the site later and use the influencer’s discount

“The team at activate was very responsive - always available to answer any questions we had. They provided us with quality influencers who we hope to work with again in the future. Great overall experience!
”

— Community & Content Team, Brooklinen, October 2018

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