Product Launch: Brooklinen
ACTIVATE and Brooklinen collaborated with 12 lifestyle influencers to foster brand awareness around Brooklinen, and drive consumers to ultimately purchase the brand’s new bedsheets collection. Brooklinen received 24+ pieces of high quality influencer custom content for repurpose on Brooklinen’s own social channels.
— Educate consumers about Brooklinen’s product offering, differentiation, and value in an accessible way
— Drive qualified traffic directly to Brooklinen brand site for purchase
— Partnered with 12 US high-quality lifestyle influencers through ACTIVATE’s influencer technology to produce compelling custom content that highlighted the new collection
— Through Instagram posts, Instagram Stories and Swipe Ups, ACTIVATE not only generated brand awareness, but also drove significant click traffic to the Brooklinen retail site
— All influencers leveraged their own unique promo codes to incentivize followers to shop directly from stories, or to refer back to the site later and use the influencer’s discount
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