Leveraging the ACTIVATE Platform and Network for Casting Initiatives
Brooks Brothers turned to ACTIVATE seeking an influencer marketing platform as well as a strategy thought partner. Brooks Brothers is leveraging the ACTIVATE platform for a 6-month activation to discover influencer ambassadors between the ages of 18-30 to promote their Red Fleece Collection nationwide. Through ACTIVATE, Brooks Brothers sourced high-quality, niche influencers to create custom content, utilize distribution capabilities, and then tap into the Studio team for additional ongoing influencer strategies and activations.
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