Coach's perfume launch scores a sweet-smelling 4.5% engagement with Studio's strategic seeding

Coach Dreams Sunset, the latest perfume from the fashion house, was made for today’s teens and twenty-somethings. With delightful notes of fresh pear sorbet, jasmine, and creamy vanilla, this youthful perfume evokes free-spirited adventures with friends — cue the sunset on the horizon — and the magic of possibility. Coach in partnership with Interparfums Luxury Brands Inc. developed, manufactured and distributed its new fragrance.

Coach’s goal was to create a buzz for its new perfume and ultimately reach a target audience of female-identifying consumers between ages 18-34 across the United States. Coach needed help with sourcing many influencers from different social backgrounds — in hopes of creating user-generated content to post on its social channels. This way, Coach could bring its perfume to life through the eyes of the youth.

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