Driving Traffic & Sales from New Customers

With an eye on generating traffic and sales from new consumers, Dollar Shave Club turned to ACTIVATE to ideate, cast and execute a campaign integrating both influencers and Bloglovin’ media placements. ACTIVATE crafted a partnership inclusive of email marketing, amplification and a strong cadence of influencer content across Instagram, Instagram Stories and Facebook, ultimately reaching the brand’s target consumer set.

Notable Metrics

6.27%

Avg. Instagram Engagement Rate

4.6M+

Impressions Across Influencer Content & Bloglovin’ Media

19.7%

Consideration Comments on Instagram

10.3K

Clicks Driven to Dollar Shave Club from Influencer Content & Bloglovin’ Media

Download the case study to see the full campaign recap

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