Financial Services: Insurance

Promoting Financial Services through Influencer Life Moments

ACTIVATE partnered with 6 lifestyle influencers to create content for a well known insurance brand. Through creative storytelling, influencers used their own personal experiences surrounding buying, renovation, and moving in order to promote the brand’s online resource for all things home-related.

ACTIVATE ran a 2-flight program with 6 influencers, re-engaging the same 6 creators across Spring 2018 and Fall 2018, resulting in over 48 pieces of content. Influencers shared their stories across seasons — demonstrating their ongoing brand affinity and relationship with this trusted Insurance company.

Challenge

— Educate consumers about the insurance brand and drive qualified traffic directly to brand’s online guide

— Position the insurance brand as the premier resource for consumers who are in key life stages related to buying, moving or renovating

Solution

— Partnered with 6 US high-quality lifestyle influencers through ACTIVATE’s influencer technology to produce compelling custom content around key life moments

— Through Blog, Facebook, Twitter, and Instagram Story Swipe Ups, ACTIVATE not only generated brand awareness, but also drove significant click traffic to the Insurance brand’s online tool

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