Financial Services: Insurance
Promoting Financial Services through Influencer Life Moments
ACTIVATE partnered with 6 lifestyle influencers to create content for a well known insurance brand. Through creative storytelling, influencers used their own personal experiences surrounding buying, renovation, and moving in order to promote the brand’s online resource for all things home-related.
ACTIVATE ran a 2-flight program with 6 influencers, re-engaging the same 6 creators across Spring 2018 and Fall 2018, resulting in over 48 pieces of content. Influencers shared their stories across seasons — demonstrating their ongoing brand affinity and relationship with this trusted Insurance company.
— Educate consumers about the insurance brand and drive qualified traffic directly to brand’s online guide
— Position the insurance brand as the premier resource for consumers who are in key life stages related to buying, moving or renovating
— Partnered with 6 US high-quality lifestyle influencers through ACTIVATE’s influencer technology to produce compelling custom content around key life moments
— Through Blog, Facebook, Twitter, and Instagram Story Swipe Ups, ACTIVATE not only generated brand awareness, but also drove significant click traffic to the Insurance brand’s online tool
Download Full Case Study
You’ll also receive new research, insights and case studies from ACTIVATE in the future. We won’t share your email with anyone else and can unsubscribe at any time.