Gwynnie Bee Leverages ACTIVATE to Cast Campaigns

Gwynnie Bee, a fast growing direct-to-consumer clothing rental subscription service for plus-size women, turned to ACTIVATE in their search for a technology partner to meet their influencer marketing needs. Gwynnie Bee was looking to discover, manage and track top influencers that increase brand awareness and engagement. The brand desired a partner with high-quality and niche influencers in specific archetypes and tiers for content creation and distribution capabilities. 

Need

— Identify an influencer technology platform for their team to create, discover, manage, and track scalable influencer programs on one single platform

— Execute multiple authentic content campaigns at once with high quality influencers through open casting call

— Manage their own community of influencers through organized lists, profiles, and offer them specific collaborations

Solution

— ACTIVATE’s intuitive, easy-to-use technology built for full collaboration flow - from publishing brief to influencer payment

— Ability to scale and monitor collaborations via platform’s unlimited subscription, complete with API delivery of data

— ACTIVATE’s inverted recruitment process and curated lists (ex: “Body Positive”), which allowed for scaled recruitments of specific influencer archetypes

— Features such as Discovery Radius, Messaging, and My Lists allowed team to discover influencers by location, and connect with and cultivate influencer relationships

Once we on-boarded the ACTIVATE platform our monthly Influencer Generated Program saw a 27% spike in our total earned engagement and a 55% spike in our monthly reach
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ACTIVATE has been a fantastic tool in supporting the influencer program at Gwynnie Bee.  The user friendly platform has allowed us to discover new potential partners across a variety of niche categories in order to aide brand awareness on social media.  Having a one-stop-shop to discover, engage, manage and track our partnerships has been super beneficial in optimizing our program…

ACTIVATE has helped combat the Instagram algorithm by helping us to discover influencers and content creators we may not have come across via organic Instagram search.
— Jamie Murphy, Public Relations & Influencer, November 2018
 
 
 

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