Gwynnie Bee Leverages ACTIVATE to Cast Campaigns
Gwynnie Bee, a fast growing direct-to-consumer clothing rental subscription service for plus-size women, turned to ACTIVATE in their search for a technology partner to meet their influencer marketing needs. Gwynnie Bee was looking to discover, manage and track top influencers that increase brand awareness and engagement. The brand desired a partner with high-quality and niche influencers in specific archetypes and tiers for content creation and distribution capabilities.
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“Once we on-boarded the ACTIVATE platform our monthly Influencer Generated Program saw a 27% spike in our total earned engagement and a 55% spike in our monthly reach”
“ACTIVATE has been a fantastic tool in supporting the influencer program at Gwynnie Bee. The user friendly platform has allowed us to discover new potential partners across a variety of niche categories in order to aide brand awareness on social media. Having a one-stop-shop to discover, engage, manage and track our partnerships has been super beneficial in optimizing our program…
ACTIVATE has helped combat the Instagram algorithm by helping us to discover influencers and content creators we may not have come across via organic Instagram search.”
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