Gwynnie Bee Leverages ACTIVATE to Cast Campaigns
Gwynnie Bee, a fast growing direct-to-consumer clothing rental subscription service for plus-size women, turned to ACTIVATE in their search for a technology partner to meet their influencer marketing needs. Gwynnie Bee was looking to discover, manage and track top influencers that increase brand awareness and engagement. The brand desired a partner with high-quality and niche influencers in specific archetypes and tiers for content creation and distribution capabilities.
— Identify an influencer technology platform for their team to create, discover, manage, and track scalable influencer programs on one single platform
— Execute multiple authentic content campaigns at once with high quality influencers through open casting call
— Manage their own community of influencers through organized lists, profiles, and offer them specific collaborations
— ACTIVATE’s intuitive, easy-to-use technology built for full collaboration flow - from publishing brief to influencer payment
— Ability to scale and monitor collaborations via platform’s unlimited subscription, complete with API delivery of data
— ACTIVATE’s inverted recruitment process and curated lists (ex: “Body Positive”), which allowed for scaled recruitments of specific influencer archetypes
— Features such as Discovery Radius, Messaging, and My Lists allowed team to discover influencers by location, and connect with and cultivate influencer relationships
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