Influencer Sampling Resulting in 100+ Pieces of Original Content

Harmless Harvest is on a mission to increase brand awareness and generate buzz around their coconut water in large cities across the U.S.  They turned to ACTIVATE to identify, engage and manage a combination of paid and sampling influencers, providing valuable brand education to consumers. ACTIVATE identified influencers in multiple target markets to highlight Harmless Harvest coconut water as their go-to drink to hydrate after a workout and mix within recipes. 

Notable Metrics



Total Instagram Posts Engagement


Average Instagram Post Engagement


Posting Rate from Sampling Influencers


Comments Showing “Positive” Sentiment Towards Sampling Posts

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