Influencer Sampling Resulting in 100+ Pieces of Original Content

Harmless Harvest is on a mission to increase brand awareness and generate buzz around their coconut water in large cities across the U.S.  They turned to ACTIVATE to identify, engage and manage a combination of paid and sampling influencers, providing valuable brand education to consumers. ACTIVATE identified influencers in multiple target markets to highlight Harmless Harvest coconut water as their go-to drink to hydrate after a workout and mix within recipes. 

Notable Metrics

 

21.3K+

Total Instagram Posts Engagement
To-Date

5.20%

Average Instagram Post Engagement

70%

Posting Rate from Sampling Influencers

58.4%

Comments Showing “Positive” Sentiment Towards Sampling Posts

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