Case Study: Rock the Vote

Organically engaging creators for mission-driven partnerships 

ACTIVATE and Rock the Vote collaborated with 150+ influencers to create excitement, engage and educate their audiences around the 2018 Midterm Elections and Rock the Vote. Influencers were invited to create custome content in the two weeks leading up to the election as well as election day to encourage people to head to the polls to vote.

Challenge

— Empower relatable, credible and trusted creators to educate eligible voters about Rock the Vote and why it is so important to vote in today’s society 

— Recruit and activate influencers with only 2 weeks left until Election Day

Solution

— With over 300 applicants for the program, ACTIVATE engaged 150+ influencers to post on 6 platforms including Instagram, Twitter, Facebook, YouTube, Blogs and Pinterest

— Honed in on creators with a personal connection to the cause, partnering with them to participate in this campaign organically

— ACTIVATE was able to determine how many influencers drove traffic to rockthevote.org via Instagram Posts, Instagram Stories and Swipe Ups

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The best possible democracy comes from an informed and involved electorate. While the weight of your single vote isn’t altering the course of history, our collective votes are the most powerful tool we wield.
— CJ and Alexander, @momsinknots
 
 
 

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