Supporting Soylent’s Newest Product Launch with Gamers & Young Professionals

Already a user of the ACTIVATE platform, Soylent turned to the ACTIVATE Studio team to plan, cast and execute an influencer program supporting the launch of Soylent’s newest meal replacement bar, Soylent Squared. Looking to reach gamers and on-the-go professionals, ACTIVATE commissioned a mixture of photo (Instagram) and video (YouTube) content for the campaign

Notable Metrics



Organic YouTube Video Views


Organic Clicks to Soylent Website from Influencer Content

Download the case study to see the full campaign recap


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