Supporting Soylent’s Newest Product Launch with Gamers & Young Professionals
Already a user of the ACTIVATE platform, Soylent turned to the ACTIVATE Studio team to plan, cast and execute an influencer program supporting the launch of Soylent’s newest meal replacement bar, Soylent Squared. Looking to reach gamers and on-the-go professionals, ACTIVATE commissioned a mixture of photo (Instagram) and video (YouTube) content for the campaign
Notable Metrics
1.2M+
Organic YouTube Video Views
2.9K+
Organic Clicks to Soylent Website from Influencer Content
Download the case study to see the full campaign recap
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