Reaching Young Millennials & Gen Z Via 200+ Nano & Micro Influencers
On a mission to reach women aged 18-24 from January to May, Tinder turned to ACTIVATE to plan, execute, and amplify a high volume influencer program designed to personify the brand’s campaign messaging “Single Not Sorry.” ACTIVATE Studio identified and partnered with 300 qualified nano and micro influencers to partner with the brand through an array of Instagram in-feed content and Instagram Stories, selecting top performing content for amplification.
Total Impressions, 61% over
benchmark of 8M
Program CPM, 30% more effective than $30 benchmark
“Positive” & “Consideration” Audience Sentiment
Program Avg. Instagram In-Feed Post Engagement Rate +3x Higher than 3% benchmark
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