Amplifying big content from smaller partners, Activate Studio delivers 2X target impressions for Vivino
Vivino is the world's largest online wine marketplace and the most downloaded wine app, powered by a community of millions.
Vivino aims to make wine discovery and purchase fun, accessible, and effortless for all wine consumers — from the wine-curious to the wine enthusiast.
To reach this broad audience, Vivino sought content creators to educate wine drinkers in a fun and approachable way, preferring not to overspend on mega-status partners. The brand teamed up with Activate Studio to identify the right mix of creators and achieve its key goals.
Notable Metrics
1.36M
impressions
50.3k
engagements
11k
clicks
““Activate’s comprehensive approach in collaborating with the Vivino team every step of the way helped us to partner with the right mix of influencers to meet our program goals and made it a very smooth and pleasant experience.” ”
Download the case study to read the full campaign