When it comes to driving sales and conversion or boosting reach and impressions, influencer-generated content (IGC) pays dividends. Thanks to their personalized and authentic approach to creating content, influencers help brands establish trust and genuine connections with their target audience. As a result, IGC yields eight times more engagement than brand-created content.
But as your influencer program matures, it can get challenging to manually collect, analyze, and repurpose influencer-generated content about your brand. If only a content organization solution would automate these manual tasks and let you focus on more important tasks, right?
Introducing, Activate’s content library — a tool within Activate’s influencer management platform that aggregates all user-generated content about your brand in one place. With features like Media Vault, Social Mentions, and hashtag discovery, the content library allows you to automate all IGC-related processes and spend more time increasing brand awareness and driving revenue.
Automate your search for IGC using filters, custom tags, and more
The first step to automating your search for brand-related content is using the content library’s Media Vault feature. The Media Vault aggregates all content created by influencer partners and allows you to easily view and filter thousands of publications based on categories such as:
influencer name
social platform
media type
hashtags,
collaborations
usage rights and their expiration
The next essential step toward getting the most out of your influencer partnerships and the content they generate for your brand is organizing it for future use. Assign tags like “holidays” or “for TikTok” to videos and images so you can quickly identify and classify content for easier searchability.
The Media Vault also allows you to download all generated content, so you have it backed up and saved for your records (or future campaigns). You can download single or multiple pieces of content directly from the dashboard.
Find even more IGC using hashtag discovery and social listening tools
Activate’s hashtag discovery and social listening features are two additional resources that help streamline your IGC management workflows. Previously housed on the Activate discovery page, they’re now housed within the content library next to the Media Vault.
Hashtag discovery allows you to filter and search IGC created by influencers in the Activate opt-in network. You can search for hashtags directly related to your brand, such as brand or product names or hashtags created for specific campaigns with your partners. Don’t forget to look for hashtags with minor misspellings, too.
Activate’s social listening tool programmatically pulls in all content that mentions or tags your brand on Instagram. It also allows you to track up to 30 different hashtags to keep a pulse on competitive intel, monitor industry trends, or track other hashtags relevant to your business.
With all these new resources for automated discovery and management of influencer-generated content for and about your brand, Activate’s content library allows you to focus on your partnerships program’s strategic development and growth.
Interested in learning more about the content library and how it can streamline your workflows? Reach out to activate@impact.com for more information.