When it comes to driving sales and conversion or boosting reach and impressions, influencer-generated content (IGC) pays dividends.
When influencers and brands set out to find partnerships that will provide value, the process can be daunting.
As consumers remained tethered to their computers (thank you, Delta variant) for working, shopping, and socialising in 2021, online influencers retained their vital role as trusted voices and go-to resources. That kept influencer marketing squarely in the high-priority column for brands, and spend in the channel is expected to reach $15B in 2022.
