When it comes to driving sales and conversion or boosting reach and impressions, influencer-generated content (IGC) pays dividends.
How marketplaces help you create and support powerful influencer partnerships
Influencer marketing trends from 2021 you need to watch
As consumers remained tethered to their computers (thank you, Delta variant) for working, shopping, and socialising in 2021, online influencers retained their vital role as trusted voices and go-to resources. That kept influencer marketing squarely in the high-priority column for brands, and spend in the channel is expected to reach $15B in 2022.
Instagram democratizes Stories with link stickers for everyone
Maximize the value of influencer-generated content with Activate’s new Content Amplification feature
Activate integrates with Shopify!
Content confidential: Inside the world of influencer Kinya Claiborne
If you want to know where the influencer industry is headed and what drives influencers to succeed (or up a wall), you go straight to the source. Here, that source is California-based content creator Kinya Claiborne.
5 ways influencers are making mental health a priority in 2021
6 TED Talks to inspire influencers and influencer marketers alike
4 ways influencers can inspire your livestreaming content campaign
4 timely reasons TikTok should be part of your influencer marketing strategy
Impact acquires Activate: What that means for creators, influencers, brands, and agencies
ACTIVATE Agency Experience introduces Multi-Brand Management and Client Dashboard Capabilities
Tasks in Collaborations on ACTIVATE
Tapping into Influencers for Content Creation Amidst Office Closures
Influencer behavior amidst Covid-19
TikTok & Twitch Integrations on ACTIVATE
Brands Making a Difference During COVID-19
During these uncertain and challenging times, uplifting stories offer a breath of fresh air. Brands are moving quickly to do their part in contributing to the greater good and well-being of their customers during this crisis, both locally and nationally, with the hope they can put a little more positivity into a world.