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ACTIVATE

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December 16, 2021
Sarah Medd
Automate your influencer content discovery with ...

When it comes to driving sales and conversion or boosting reach and impressions, influencer-generated content (IGC) pays dividends.

Automate your influencer content discovery with Activate’s content library
December 10, 2021
Nicholas Vincent DiSanto
How marketplaces help you create and support ...

When influencers and brands set out to find partnerships that will provide value, the process can be daunting.

How marketplaces help you create and support powerful influencer partnerships
November 22, 2021
Blaire McClure
Influencer marketing trends from 2021 you need ...

As consumers remained tethered to their computers (thank you, Delta variant) for working, shopping, and socialising in 2021, online influencers retained their vital role as trusted voices and go-to resources. That kept influencer marketing squarely in the high-priority column for brands, and spend in the channel is expected to reach $15B in 2022.

Influencer marketing trends from 2021 you need to watch
November 22, 2021
Nicholas Vincent DiSanto
Instagram democratizes Stories with link ...

Instagram is a leading platform for influencers and partnership marketing. One serious problem with the site for many influencers, however, is that those with fewer than 10,000 followers were not able to access tools for creating affiliate links.

Instagram democratizes Stories with link stickers for everyone
Sarah Medd
December 16, 2021

Automate your influencer content discovery with Activate’s content library

Sarah Medd
December 16, 2021
Automate your influencer content discovery with Activate’s content library

When it comes to driving sales and conversion or boosting reach and impressions, influencer-generated content (IGC) pays dividends.

Nicholas Vincent DiSanto
December 10, 2021

How marketplaces help you create and support powerful influencer partnerships

Nicholas Vincent DiSanto
December 10, 2021
How marketplaces help you create and support powerful influencer partnerships

When influencers and brands set out to find partnerships that will provide value, the process can be daunting.

Blaire McClure
November 22, 2021

Influencer marketing trends from 2021 you need to watch

Blaire McClure
November 22, 2021
Influencer marketing trends from 2021 you need to watch

As consumers remained tethered to their computers (thank you, Delta variant) for working, shopping, and socialising in 2021, online influencers retained their vital role as trusted voices and go-to resources. That kept influencer marketing squarely in the high-priority column for brands, and spend in the channel is expected to reach $15B in 2022.

Nicholas Vincent DiSanto
November 22, 2021

Instagram democratizes Stories with link stickers for everyone

Nicholas Vincent DiSanto
November 22, 2021
Instagram democratizes Stories with link stickers for everyone

Instagram is a leading platform for influencers and partnership marketing. One serious problem with the site for many influencers, however, is that those with fewer than 10,000 followers were not able to access tools for creating affiliate links.

Nicholas Vincent DiSanto
November 10, 2021

Maximize the value of influencer-generated content with Activate’s new Content Amplification feature

Nicholas Vincent DiSanto
November 10, 2021
Maximize the value of influencer-generated content with Activate’s new Content Amplification feature

As consumers remain tied to their screens for working, shopping, and socializing in 2021, social media creators and influencers have reinforced their integral role as authentic, trustworthy voices for commerce-based information.

Nicholas Vincent DiSanto
October 22, 2021

Activate integrates with Shopify!

Nicholas Vincent DiSanto
October 22, 2021
Activate integrates with Shopify!

Retailers are flocking to Shopify as a streamlined path to ecommerce, and now it’s a snap for Shopify merchants to connect their stores to Activate, impact.com’s end-to-end influencer marketing solution.

Sarah Medd
July 27, 2021

Content confidential: Inside the world of influencer Kinya Claiborne

Sarah Medd
July 27, 2021
Content confidential: Inside the world of influencer Kinya Claiborne

If you want to know where the influencer industry is headed and what drives influencers to succeed (or up a wall), you go straight to the source. Here, that source is California-based content creator Kinya Claiborne.

Sarah Medd
May 21, 2021

5 ways influencers are making mental health a priority in 2021

Sarah Medd
May 21, 2021
5 ways influencers are making mental health a priority in 2021

The past year has been a challenging time for mental health. Uncertainty, unemployment, and isolation all make it hard to feel good.

Sarah Medd
May 18, 2021

6 TED Talks to inspire influencers and influencer marketers alike

Sarah Medd
May 18, 2021
6 TED Talks to inspire influencers and influencer marketers alike

Keeping up with the latest influencer marketing trends can be overwhelming. If you’re tired of scrolling through how-to articles on the subject, maybe it’s time to shake things up.

Sarah Medd
April 7, 2021

4 ways influencers can inspire your livestreaming content campaign

Sarah Medd
April 7, 2021
4 ways influencers can inspire your livestreaming content campaign

Video marketing is a successful strategy for capturing audiences and driving conversions. In fact, as much as 87 percent of video marketers reported that video provided a positive return on investment (ROI) in 2020.

Sarah Medd
January 29, 2021

4 timely reasons TikTok should be part of your influencer marketing strategy

Sarah Medd
January 29, 2021
4 timely reasons TikTok should be part of your influencer marketing strategy

A global pandemic has been one of the most prominent societal changes affecting the way we seek out human connection, as a result; the way audiences use social media is changing.

Nick DiSanto
January 19, 2021

Impact acquires Activate: What that means for creators, influencers, brands, and agencies

Nick DiSanto
January 19, 2021
Impact acquires Activate: What that means for creators, influencers, brands, and agencies

Activate has coupled up with partnership automation platform Impact.

Sarah Medd
June 30, 2020

ACTIVATE Agency Experience introduces Multi-Brand Management and Client Dashboard Capabilities

Sarah Medd
June 30, 2020
ACTIVATE Agency Experience introduces Multi-Brand Management and Client Dashboard Capabilities

We're excited to announce the launch of ACTIVATE's Agency Experience. This new experience will introduce the ability to segment influencer marketing programs by brand as well as provide agency clients with access to unique dashboards.

Sarah Medd
May 21, 2020

Tasks in Collaborations on ACTIVATE

Sarah Medd
May 21, 2020
Tasks in Collaborations on ACTIVATE

ACTIVATE is excited to introduce our newest feature, Tasks! Tasks are an efficient way to create a detailed scope of work within our Collaboration Tool.


Marina Sinnott
May 20, 2020

Tapping into Influencers for Content Creation Amidst Office Closures

Marina Sinnott
May 20, 2020
Tapping into Influencers for Content Creation Amidst Office Closures

While COVID-19 has created a multitude of challenges for brands over the past few months, the ability to sell products online and market them via social media has been a stopgap for the anticipated loss of revenue attributed to brick-and-mortar closures.

Alyssa Fallon
April 29, 2020

Influencer behavior amidst Covid-19

Alyssa Fallon
April 29, 2020
Influencer behavior amidst Covid-19

As we shift into a new, socially-distanced normal, entire industries are experiencing rapid change and disruption. The ACTIVATE team is observing and analyzing the changes happening across the influencer marketing landscape, translating our observations into partnership considerations.

Sarah Medd
April 28, 2020

TikTok & Twitch Integrations on ACTIVATE

Sarah Medd
April 28, 2020
TikTok & Twitch Integrations on ACTIVATE

ACTIVATE is thrilled to announce that our platform now integrates with TikTok and Twitch, empowering our clients to work with creators from these emerging influencer channels.

Sara Mogollón
April 1, 2020

Brands Making a Difference During COVID-19

Sara Mogollón
April 1, 2020
Brands Making a Difference During COVID-19

During these uncertain and challenging times, uplifting stories offer a breath of fresh air. Brands are moving quickly to do their part in contributing to the greater good and well-being of their customers during this crisis, both locally and nationally, with the hope they can put a little more positivity into a world.

Sara Mogollón
September 28, 2019

Chew on This: Tapping Influencers IRL at Your Next Trade Show

Sara Mogollón
September 28, 2019
Chew on This: Tapping Influencers IRL at Your Next Trade Show

To Millennial consumers, trade shows seem like old school functions with little relevance to their customer journey. Historically, a trade show had a strictly B2B function.

Samone Wheeler
September 19, 2019

10 Influencer Ad Strategies that Generate Sales

Samone Wheeler
September 19, 2019
10 Influencer Ad Strategies that Generate Sales

This week, ACTIVATE, is joined by a very special guest. We welcome a piece from Tim Gleason, Business Development and Partnerships at Lumanu, a leader in influencer marketing content amplification.

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